Local attraction photography supporting Alabama tourism recovery
In 2020, the Alabama Tourism Department launched a statewide marketing initiative funded through the federal CARES Act to help support tourism recovery during the COVID-19 pandemic.
The campaign, titled “Take It All In Responsibly”, highlighted outdoor destinations and attractions across all 67 counties in Alabama where visitors could safely enjoy wide-open spaces while maintaining appropriate health precautions.
As part of this effort, the Alabama Tourism Department partnered with local newspapers to source authentic photography of regional attractions that met safety guidelines.
I was invited to contribute photography for Geneva County after being recommended through the Geneva Reaper, a local newspaper I had previously worked with as both a designer and correspondent journalist.
The campaign identified several key outdoor attractions within Geneva County that represented safe recreational destinations.
These locations were selected because they offered large outdoor spaces where visitors could safely enjoy nature and recreation during the pandemic.
I photographed each location with a focus on open spaces, natural scenery, and inviting environments that reflected the campaign's message of responsible outdoor exploration.
Watermarked images were submitted to the Alabama Tourism Department for editorial selection. The photo editor reviewed submissions and selected images that best fit the campaign's visual direction.
Selected photographs were incorporated into campaign materials produced by the Alabama Tourism Department's advertising agency, Intermark Group.
This project demonstrates how local creators can contribute to statewide initiatives by documenting regional destinations through authentic photography.
The campaign played a role in encouraging safe travel and outdoor recreation during a challenging period for tourism, while also highlighting the importance of local partnerships between state agencies and community media outlets.
I work across design, photography, and digital production.
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