Mozilla Collusion Could Be A Godsend For Privacy Advocates – Is Google Adwords-Adsense In Jeopardy?

collusion firefox privacy addon - blue

Mozilla unveiled a new privacy add-on called Collusion last Wednesday (February 29). Developed by Mozilla’s in-house programmers, and backed by the Ford Foundation, Collusion enables you to se a visual relationship map of all the advertisers and entities who are tracking your online activity, in real-time.

Gary Kovacs, (CEO of Mozilla), had this to say on his blog about the purpose of Collusion:

Few people realize the extent to which the tracking of our online activities is occurring, and who is doing it. At best, it would make most uncomfortable. And at it’s worst, it makes many of us outraged, particularly those of us who are parents.

Hey went on to say:

Collusion will allow us to pull back the curtain and provide users with more information about the growing role of third parties, how data drives most Web experiences, and ultimately how little control we have over that experience and our loss of data.

Daily Mail UK said of the unveiling:

The move comes the same week that Google pushed ahead with its controversial new privacy policy, built to provide even more data for Google’s $28 billion advertising business – despite concerns that the massive harvesting of private data might be illegal in many countries.

Now this is why competition is a good thing. In this case, Google makes money by getting more up in our business than before, and since Mozilla has a competing flagship product, to win over customers (and market share) they create this addon to help shed light on who is watching you. It’ll be neat to try it out when I’m on Facebook.

Only time will tell, but as long as this isn’t a Trojan Horse Mozilla has built, I think it could become very popular, very soon.

You can download the Collusion Beta here.


Date Published: 2012-03-05
Date Updated: 2022-09-05

Eric Hepperle

Eric loves to write code, play guitar, and help businesses solve challenges with code and design.
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